Theodore Vernell

Protect your Mane

L'Oreal Lawsuit

L'Oreal Lawsuit

Theodore VernellComment

We have all heard how certain oils help to make the hair, and scalp, healthier. One of the newly identified oils is amla oil and has great reviews from bloggers and users about how it adds sheen and bounce to hair. Recently Loreal put out a new relaxer that promotes the use of Alma oil and has had horrible reception.

A Los Angeles attorney is petitioning the courts to have hair care brand L'Oreal to remove the relaxer from shelves. The reason you ask? it's causing hair loss and scalp irritation to black women around the nation, with no help from the big time beauty brand for a remedy.

This ten dollar relaxer was introduced in 2010 and list alma oil as an ingredient with the promise to protect hair and infuse the scalp with nutrients that will help with producing a gorgeous sheen.  So here's where it gets interesting, just like with anything else the list of ingredients indicates what's mostly used (hence why you should always use a conditioner with water listed as the first ingredient). Although alma oil is listed, it at the bottom of the list after a list of toxic ingredients. L'Oreal says that the box clearly indicates the hazard with using the product and denies that they are responsible for the burning and hair falling out.

L'Oreal used black celebrities to promote this product and many women have written reviews, called L'Oreal, and are now dealing with hair loss. Now let me say that I have been "team natural" for 6 years and the idea of returning to the "creamy crack" is always a racing thought, but stories like this help me redirect. Ladies, if you are going to use relaxers let's discuss some tips:

1) Do a scalp/hair test before applying the relaxer to your whole head

2) Only relax when necessary, do not over process your hair

3) Invest in your hair and consider having a professional relax and color your hair to limit burning and hair falling out

4) Do your research, it pays to look into different products and read reviews

What are your thoughts on this story? Have you used this relaxer? Comment below and let's start a conversation about healthy hair. 

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